On-Premises Signage Is the Most Effective Advertising


Every retail business faces the same dilemma–how do you entice passersby to stop passing by and come inside your shop? You can slow foot traffic with a clever window display, but a car whizzing by won’t have the time to look in the windows. The National Association of Advertisers has concluded that the best form of advertising is on-premises signage. This type of advertising beats out newspapers, radio, television, and outdoor billboards. If you’re trying to attract both foot and drive-by traffic, feather flags are a great option and the best part is they can be customized to show off your individual message. If you want something truly unique, spend some of your advertising dollars making custom flags.

What Is a Feather Flag?

Feather flags are so-called because their shape is reminiscent of a graceful bird feather. These flags are versatile and two-sided, so your message can be seen both coming and going. They are always open to display your message, unlike traditional flags that need a stiff breeze to open completely. Feather flags will flutter and wave at the slightest breeze, drawing even more eyes to your message. These flags are made from high-quality materials specifically designed for outdoor use. They come in heights of either twelve or fifteen feet and can be totally customized with your specific message and company colors and logo. Work with the company’s design staff to come up with a totally unique design that will fit within the confines of the flag and be easily read by passing traffic. Make sure the message is clear, the spelling is correct, and the colors are perfect before you confirm the order since custom flags cannot be returned. Your brand will stand out to every person who passes by your store.

How to Display Your Flag

The flag kit will arrive in four pieces. The anchor spike will need to be pounded into the ground. The pole is in two pieces which will be fitted together. The flag’s sleeve will be fed onto the pole, and then the pole gets attached to the ground spike. If you wish to use the flag at an indoor event, you can order a weighted donut to use in place of the ground spike. The flags can be interchanged as the season's change, or if you have a special event you wish to promote. You will increase your foot traffic by up to fifty percent with a series of custom flags.

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