Feather Flag Nation

Now that your new storefront is open for business, you should consider how you’ll market it to your target audience. Fortunately, this short guide can offer you all the help you need. To get started today, here are a few marketing tips to help your new storefront get its sales off the ground.  Set a Marketing Budget First, you should set an ideal marketing budget. Most small businesses can’t afford to spend a whole lot of money on marketing and advertising. Due to this, they typically set a suitable budget in place to avoid overspending. Once you know how much you can spend on your marketing efforts, you should consider what marketing channels you can use to spread the word of your new storefront. Consider Your Marketing Channels There are a wide variety of marketing channels you can use to target your ideal audience, such as social media, paid online advertising, and a company newsletter. However, don’t get too overwhelmed by the number of channels you can use. Instea...

A Larger-than-Life Idea: How the Inflatable Man Came to Be They're colorful and vibrant, with grins permanently painted on their faces. Their cylindrical bodies and stubby arms flail tirelessly as they sway to and fro with the breeze. You can’t ignore them. You know who they are. You’ve seen them before, probably in front of a newly-opened store, shopping establishments announcing exciting discounts, or huge events where sponsors aim to showcase their brands. They’re customized with attention-grabbing graphics and designed based on what a business needs. If your business is hidden from a main street's view, an inflatable tube man can grab a potential customer's attention. Read on to learn about his humble beginnings. A Larger-Than-Life Idea Hailing from Trinidad and Tobago, the carnival artist Peter Minshall caught the attention of the Atlanta Summer Olympics organizers with his gigantic puppet creations. In 1996, the planning committee commissioned him...